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Mercedes Benz

Dealer Awards

The client had two design directions. One was black monolith - they were open to silver accents, and the other direction was a crystal/ acrylic design with etched car logos. The images of both approaches are above and below. The Mercedes logo had to stand out. As always, there was an extensive study of the brand and its dealership for inspiration. The chosen design is above (to the right is the actual product photographed and to the left the 3D rendering).


The evolution of the design can be seen below, from front bevel to no bevel as the final chosen design and created in various sizes.

The final designs are below, and they wanted a variety of heights to represent different levels; hence that was shown with the respective measurements. 

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