The brief for this project was simple, the client wanted an award with a globe and was open in seeing other ideas. The chosen design can be see above. it's branded as the base is the Lexus logo shape. The art direction I had was to create a modern, branded design that showcases the globe. In addition to those designs i had to create more ideas that were separate from the globe concept. You can see below for all designs shown in this brief. Everything has been roughly sketched in a notebook and then translated in 3D. When I translate my sketch to 3D that's when I start refining to maintain the budget etc. All inspiration is derives from an extensive research of the brand, from their site, dealerships, advertisement, cars, aesthetic etc.