The Voice

Trophy re-design

All  briefs are received from the sales team hence I work closely with them and the CEO to make sure all client needs are meet. In this case, the client wanted to re-design their award based on their new branding. The creative direction from the client was that they wanted a design that was modern and leverages the "V" shape from their logo. They wanted silver as the main color and black as the base and they were open in exploring with the combination of shiny silver and brushed silver at 13”tall. 

 

Based on this feedback, I started studying the voice branding and getting inspired by different concepts all that had to do with music, like sound waves, microphone, textures as well as the idea of team work, growth and coaching All aspects that I feel represent the voice but most important I kept in mind that I need to stay true to the "V" shape. I wanted to showcase a blend of complex, modern and simple designs. 

 

From there I started sketching ideas out and the ones I liked most I explored further in CAD and presented to CEO for further feedback. The process is visually detailed below. Final design can be seen in the first slide deck along with wire frame images from CAD. 

 They are inspired by microphones the way you hold it or the texture that the mic has as well as the idea of growth. The polygon design is the notion of a diamond in the raw like you are a talent in the raw. Initial sketches can be seen below as well. I love that process cause things can always turn out differently then sketched or even better than imagined.

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